Sign of the times - the communal future of western society

© Icqurimage 2009


Great economic upheavals are the engines of social transformation. Every dark cloud offers the consolation of refreshing rain, and from the ashes of the oil age we witness the green shoots of renewable energy emerging. As we bear testament to the decline and fall of virtual money, we welcome the re-evaluation of social labour. As the sun sets upon the culture of the all-consuming individual, we herald the rebirth of the sharing, caring community. The turmoil of the past two years and all that will transpire is in a sense inevitable, as economics, society and nature are as inseparable as they are interdependent. Any impact that we have upon the environment of our shared planet will ultimately reverberate within our economies and societies, whether this is due to rising oceans, falling fish stocks, or vanishing coal supplies. This essential truth is as simple to demonstrate as it is impossible to quantify. For instance, in a recession any sharp increase in energy prices will impact upon manufacturers, leading to increased prices, the closure of retail outlets, and a growth in online purchases as consumers forage for bargains. A social economist needs no crystal ball to predict that rising sea levels and global populations will put pressure upon land use and food production. This will inevitably result in escalating land prices and lead to a greater popularity of communal housing and high rise apartment blocks. As population pressures grow so meat prices are driven up, resulting in a fall in the consumption of animal protein that has forced many animal farmers out of business and shifted farm production from grazing to soybean production. Across the world, declining agricultural employment has led to a migration towards the cities, swelling their populations and heightening competition for jobs. On one hand this acts to depress median incomes, while on the other it raises the basic cost of city living. Such natural pressures are resulting in a steady drift towards community living as families and individuals club together to share resources and to reduce costs. It is perhaps ironic that the rise of 20th Century corporate capitalism and the recent economic crisis should ultimately give rise to a new socialism by accident rather than design.
So where will all the turbulence of the last few years leave us, and what will it mean for our way of life? Assuming that the planet does not engage in another catastrophic war, the appearance of our world twenty years from now is surprisingly predictable. Exhibitors are busy showing off the next generation of electric and micro cars; governments are attempting to spend their way out of recession with vast renewable energy and public transport projects; while CCTV cameras, satellites, and high speed broadband networks start to make our 'seven degrees of separation' seem ever narrower.

Return to the community

While communal living is scarcely a novel concept, it is an effective solution, although many of its benefits were forgotten after a century in which transport, housing and consumerism were highly individualized. Take a moment to reflect how bizarre 20th Century history will appear to future generations. They will stare at images of solitary individuals driving thousands of miles in large heavy metal vehicles in disbelief, imagining a time when it was acceptable to waste such precious resources; they will stare in amazement as small groups of executives hover above the tops of tall city buildings in giant metallic insects; they will look in wonder at old footage of vast herds of uniformed people migrating across cities shortly after sunrise and before sunset, and laugh at pictures of groups staring intently at a giant box in the corner of the room. They will be dumbfounded at the sheer futility of endless snakes of brightly colored cars winding their way slowly along the corridors of old capitals. How strange it will seem to them that we had not yet realized that we could propel lighter plastic vehicles with electricity, or that we could share the space within them to reduce congestion. They will gaze at their small hand-held screens in amazement that we once occupied an entire living space with a box just to project sound & vision. They will not comprehend that we once journeyed for hours to large venues merely to drink and socialize with strangers. Why did they waste so much precious time during an era when instantaneous interpersonal communication was widely available, and when more intimate meetings with friends could be scheduled in a matter of moments? Above all, they will be shocked that a few select individuals once privately occupied such large detached dwellings so far away from others. How could a small elite have retained so much personal space on such a densely populated planet? How could they have lived so far from public transport and from communities and services? In a world where demand for land will become increasingly intense, it will seem scarcely possible that so few once occupied so much space so unproductively.
The most rational society is one in which individuals choose to pool resources, labor and accommodation. It is clear that our ancestors hunted and farmed collectively, shared child care, and prepared food for the entire community. With such economies of scale, there was inevitably less work per individual, greater rest, increased time for social interaction and less waste, as formative communities lived, worked and fought together. Perhaps it is this primal instinct that drives so many members of our individualistic culture to gather en masse wearing the same 'tribal' colors to support the finest genes of their communities on the playing field, and why young adults elect to club together within urban apartments and houses. Communal living has an inescapable logic as the pendulum of economic fortune moves toward social and cultural reformation. The ruling powers of the 20th Century appeared to hold community living as a taboo, whether such communities were composed of peace activists, Branch Davidians, or the 'Manson family'. After all, self-sustaining communities tended to depart from prevailing social conventions, often developed their own internal traditions and belief systems, and frequently became resistant to 'authority'.
As office blocks empty, jobs are shed, and wages continue to fall through the current depression, dreams of 20th Century prosperity will give way to the need to maintain a foothold or pied-à-terre within our capitals of opportunity. As a greater proportion of jobs are created within the service, media and technology sectors, so young people will flock to large towns and cities in search of education, income and future prosperity. Falling property prices and a stagnant real estate sector have contributed to a booming rental market as the harsh economic climate forces people to cohabit to balance rising costs and diminishing budgets. Paradoxically this will lead to an improved standard of living. Communities tend to share resources and living space, making them socially richer rather than poorer. The 'retail therapy' of 20th Century life will be superseded by social comforts and activities, as communities share costs and problems. Developers are quickly catching on to this trend, and are actively building new community housing and converting former apartment and office blocks into shared dwellings. Facilities once associated with affluence will become standard features within apartment blocks and city developments, including swimming pools, Jacuzzis, saunas and gyms, principally because such expensive and space-consuming features become far less so when shared between large social groups. Living rooms will become home theatres, kitchens will expand to accommodate larger groups of diners, and people will learn to have more for less simply by sharing. Although this concept is nothing new to the wealthier inhabitants of American cities who have long enjoyed such resources within condominium ('condo') and co-operative ('co-op') buildings, such upmarket apartments still retain extensive and luxurious private quarters. The coming residential 'glasnost' will see apartments once designed for individuals being redeveloped to include communal dining and living areas.
The unrestrained imagination of our architects augurs an explosion of new visions for community dwellings from enclosed 'forts' with internal gardens to colorful urban regeneration schemes. With a pressing environmental agenda, such new communal developments will be eco-friendly, especially those lying on the outskirts of major cities and within 'green belt' zones. In addition to shared tennis courts, swimming pools and lawns, many of these developments will carry their own renewable energy generators and other core amenities. Instead of buying an entire residence, those who can afford to will buy a slice of equity, while those with more modest incomes will pay a ground rent for shared facilities and a separate tariff for smaller personal accommodations. Birds of a feather will invariably flock together, and some communal developments will be designed to attract young families, others will carry higher specifications to court young professional couples, while some will be modified for the use of bachelor males or single females. Although 'gated' communities have existed to an extent within the United States for decades, this concept is relatively new to Europe where families have traditionally preferred discrete dwellings or to live with other family members. An increasingly congested European peninsula will force many to adapt their lifestyles to a more communal way of life. Indeed, many European companies such as moat.co.uk have already begun to specialize in developing sustainable communities.
With a return to communal living and a heightened social and environmental consciousness, humanity will finally unburden itself of the cult of the individual and move from a culture of independence toward one of interdependence. Families will share child caring responsibilities within community crèches, leaving mothers free to work and socialize more often. The fashion of restaurant dining will give way to a lifestyle of shared cuisine and recipes. Barbeques will become a mainstay and pool parties a weekly event, forcing many of our existing night clubs, bars and restaurants to rethink their product and appeal. Communities will be more likely to share computers, land, ideas and resources, inspiring new art, architecture, landscape gardening projects and social pastimes. These trends will further depress the retail market as demand for furnishings, kitchen appliances, televisions, electronics and other modern material accessories declines from the pooling and sharing of resources. Although many manufacturing industries will face decline, those who specialise in shared resources such as tennis courts, swimming pools, children's activity playgrounds, saunas, whirlpool baths, wide screen televisions, projectors and so forth may reasonably anticipate a boom in business. Those choosing community life may thus afford luxuries which they never could as individuals.

The social transport revolution

Perhaps the biggest change for the coming generation will be in how they travel. Government driven infrastructure projects and the compelling need for renewable energies will augur more electric trains and the appearance of the first maglev trains in the West. Rail networks will recover their former glory, and air travel will slowly decline together with fossil fuels as video conferencing, rail travel, airships and cruise liners replace the most popular form of 20th Century travel.
As for the automobile, a host of factors including congestion charging, parking, increased taxes, rising petrol prices, and a reduced availability of city parking will quickly drive the petrol-driven metal dinosaur to extinction. Commercial freight traffic will return to rail and waterways, while individuals will commute using ever lighter electric cars and scooters. This personal transport revolution will make it much safer for cyclists and pedestrians to return to urban centers and they will do so in great numbers. As cities are released from the reign of terror of the automobile, people will once again venture from the safety of pavements and sidewalks into expansive open areas that have been converted from roads into bars and cafés. Hanging flower baskets will replace traffic lights, and people will be able to travel more freely and in greater safety across city centers.
The ubiquitous gas station will be superseded by electricity service stations where batteries will be recharged, replaced and repaired, further transforming the 21st Century urban landscape. Smaller electric cars will be hired at will using smart electronic cards; parking will become a three dimensional affair; and new homes will incorporate 'micro bays' for small electric cars and scooters. Former garages will be converted into workshops or living rooms, and many roads, interstates and motorways will be dug up and replaced by information superhighways, railway lines and tunnels. Travel will become faster, cheaper, quieter, greener and cleaner, and road noise will become a distant echo of the past.

Smile, you're on closed circuit camera

It is not all good news however. Big government and the spies of industry will increasingly collaborate to compile ever more detailed records of our credit histories, including what we buy, where we go, and who we see, and these faceless entities will feel no moral or legal impediment to selling such personal information to employers or other vendors. The next two decades will finally see the sun set upon the age of personal privacy. Our movements will be tracked by retinal scanners, our identities verified by DNA analysis, and we will all be required to bear personal data on 'ID cards' or implanted chips. The pervasive nature of webcams and CCTV means that our urban movements, on average, are presently recorded over a hundred times a day. Further, all our Internet activity will be automatically logged, and our Emails and mobile phone conversations monitored at will. Individuals are no longer at liberty to exercise their free will beyond authorized spending limits or their capacity to afford legal advice or a remote country estate. The era of the free spending, free speaking and freely roaming individual has already come to an end, it's just that don't realize it until we apply for a credit card, a mortgage, a job, or find that our personal communications have been intercepted along with our plans. As big brother becomes ever more omnipresent it will be time for us to draw the curtains, screen our apartments for spy cams, and wear a hood whenever possible outdoors.

From high society to broad community

The 20th Century age of materialism has ended in a great depression. However, from the gloom will arise a more caring, sharing Western civilization. By sacrificing independence for interdependence, we will all need to work less and be able to enjoy ourselves more. Slowly we will cease to aspire to the lavish lifestyles and material largesse of high society and begin to embrace the strength and happiness afforded by the sharing of space, possessions and the experiences of our lives. Instead of swimming like restless sharks, consumed by the interminable need to be busy, we will instead be preoccupied with leading a more harmonious, natural and gregarious existence. Community living will enrich the quality of our lives, spawning a cultural revolution of new art and social activities. The relentless refinement and expansion of broadband networks and advanced communication technologies will mean that even though you may not be able to afford to venture out as often in future, you'll never feel alone...